Alejandro Caballero

Visual & UX Designer | Multimedia Specialist

alejandro@avidvisuals.com
(720) 233-6260

Multimedia Designer

Avid Visuals (Freelance)

2011 – Present

  • Collaborate with Marketing and Product teams to develop print / digital creative assets; managing schedules, communication, and deadlines while ensuring high-quality deliverables and adherence to brand guidelines.
  • Front-end web development and maintenance with Webflow, Squarespace, WordPress, Grav, and Unbounce.
  • Offer versatility and flexibility with a multidisciplinary approach to content development, utilizing 11+ years of experience in photography, video production, and graphic design to create impactful user experiences.
  • Clients include DriveStrike, Pure Flix, Lineup, ServiceNow, QuotientHR, and Intelivideo (now Wexer)

UX Designer & Graphic Designer

Integrated Financial Settlements

2020 – 2024

  • Researched internal / external user needs, prototyped enterprise features, and led usability studies to improve the company’s financial web-based application—replacing its legacy software.
  • Led a major visual design upgrade to facilitate scalability and improve usability; collaborated with 3–5 developers in an agile workflow to develop complex business features and sustainable UI patterns.
  • Dictated acceptance criteria and reviewed UX on development work before release to production.
  • Reported qualitative and quantitative findings to the Product Owner to define priorities and trade-offs. 
  • Designed executive presentations, Word templates, marketing collateral, interactive PDFs, and engaging social media content to support the strategic business initiatives of Arcadia, Assura Trust, and Structures.
  • Gave creative direction in the early years of Assura Trust and built a library of evergreen marketing content. 
  • Maintained 3 company websites and executed in-house front-end development tasks using Microsoft's Azure, Visual Studio, and a mix of programming languages—HTML, CSS, Javascript, PHP, and Yaml.

Auditorium Technical Assistant

City and County of Broomfield

2020 – 2021

  • Supported the lead Auditorium Technician with video production, backstage pre-production, lighting/sound support, and post-production procedures.

Videographer & Editor

Pure Flix

2018 – 2019

  • Shot, edited, and encoded professional video content for social media outlets and the PureFlix.com streaming platform.
  • Directed technical production and post-production for 3-episode documentary series, “After Columbine” (2019); produced ~90 minutes of total content and received praise for maintaining low production expenses.
  • Designed graphic assets and motion graphics for b-roll animations, lower-thirds, opening sequences, end-credits for multiple video series.
  • Directed and filmed videos for Adopt Together's charity collaboration; worked on 3 episodes, each 3–5 minutes long.

Graphic Designer

Gannett

2013 – 2014

  • Coordinated daily production of 2-3 newspapers—including development of attractive front-page designs and cohesive news and sports layouts—under strict nightly deadlines.
  • Worked on 6 different regional newspapers, maintaining individual visual styles and brand preferences.